Designing AI search · Enterprise GenAI · Search

Designing the AI search

An internal GenAI search tool for a large enterprise.

AI search tool
Team
Sole designer
Timeline
4 months
Worked with
Senior leadership, consultant
Status
Shipped

My role & impact

Product Designer, sole designer across the pre-sale prototype and the shipped search tool.

  • Sole designer on an internal GenAI search tool for a large enterprise
  • Designed the pitch prototype that became the full engagement
  • Designed the shipped search experience: one query surface across the client's internal apps

My responsibilities

  • Pre-sale / pitch design
  • Interaction design
  • Prototyping
  • Visual design
Table of Contents
  1. The brief
  2. The design
  3. Reflections

The brief

It began as a pitch prototype, built to make the client believe the product. It became the full engagement.

The work started as a pre-sale prototype, a demo built for a pitch. A pitch prototype has one job: make the client believe the product. So it has to feel real and run cleanly in a demo, even where the logic behind it is still thin.

The prototype became the full engagement.

The design

A single search surface where a team could query across their internal apps, with prompts to show them what to ask.

What I designed for the shipped tool was a single query surface: a search bar where someone could ask a question and get answers pulled from across the company's internal apps, instead of hunting through each one separately. Around it, a set of suggested prompts and shortcuts to those apps.

The empty state is the real design problem in a tool like this. A blank search bar tells you nothing about what it can do. The suggested prompts and the app shortcuts answer "what can I even ask?" before the user has to work it out for themselves.

The search tool: a central query bar above a carousel of suggested questions, with shortcuts to the internal apps it can query.
The search surface. Suggested prompts and app shortcuts tell a new user what to ask.
The search tool: a central query bar above a carousel of suggested questions, with shortcuts to the internal apps it can query.

Reflections

Pre-sale design and shipped design are different jobs.

The prototype existed to make the client see the product. The shipped tool existed to work. Knowing which one I was building changed what to polish and what to leave rough. In a pitch, the demo has to feel real. In the product, it has to be real.